Introduction
I still remember my first conversation with Janet, a dedicated medical professional from London, who had a strong desire to start her entrepreneurial journey but was unsure of where to begin. We met at the Hilton Hotel, Canary Wharf, where she shared her vision of moving from healthcare into business. She wanted to create a product and build a brand but felt overwhelmed by how to grow a small business in the UK and, more importantly, how to market and sell her first product successfully.
Fast forward six months, and today, Janet is preparing to unleash her go-to-market strategy, having proudly developed and refined her first product. Her transformation is an inspiring example of how UK entrepreneurs and SMEs can successfully transition into business when they have the right strategy, tools, and mentorship.
The Real Challenges: What Janet Thought vs. What We Discovered
When Janet first joined our programme, she identified her biggest challenges as:
✅ Defining her brand positioning strategy – How could she stand out in a crowded market?
✅ Developing a clear marketing strategy – How would she generate leads and attract the right customers?
✅ Understanding the go-to-market process – What was the best way to introduce her product to the world?
However, through our initial deep-dive sessions, we quickly realised that Janet’s biggest challenge was actually Technology Phobia. This required patience, structured learning, and hands-on implementation. To really overcome the Technology Phobia, she needed social proof that other people similar to her in age, gender, and social status had faced and prevailed with our small group approach and hands-on engagement. Once we tackled this, everything else started falling into place.
The Transformation: How We Helped Janet Overcome Technology Phobia and Build a Winning Business
1. Creating a User-Friendly Automated Digital Presence using AI
Janet needed a digital space where potential clients could browse and test her services before committing to a purchase. We built her a fully automated digital website, ensuring that her customers could easily:
✔ Explore her products and services
✔ Read testimonials and case studies
✔ Book appointments and make inquiries effortlessly
By giving her an interactive online presence, we removed the fear of digital marketing and allowed her business to start working for her even while she slept.
2. Developing Her Signature Speech and Elevator Pitch
Transitioning from a medical career to business required Janet to master a new skill: compelling storytelling. We helped her craft:
✔ A powerful signature speech to establish authority in her field
✔ A concise and persuasive elevator pitch to confidently introduce herself to potential partners and investors
Mastering these skills allowed her to speak at networking events, attract new clients, and position herself as a credible business leader.
3. Leveraging Eventbrite’s Secret Algorithm to Scale Her Marketing
Most people don’t realise that Eventbrite has a built-in marketing engine that, when used correctly, can significantly increase event attendance and brand exposure. We taught Janet how to:
✔ Optimise her event listings to rank higher in searches
✔ Use strategic keywords to attract the right audience
✔ Leverage Eventbrite’s internal promotion tools to gain organic traffic
By applying these strategies, Janet was able to fill her first workshops with minimal ad spend, generating both leads and revenue effortlessly.
4. Crafting Engaging Content, Pricing, and Marketing Messages
A successful business requires strategic content, compelling messaging, and the right pricing strategy. We worked with Janet to:
✔ Develop engaging blog posts and social media content to attract her target audience
✔ Create clear and irresistible pricing packages that balanced value and profitability
✔ Design email sequences and automated responses to nurture leads into paying customers
With these foundations in place, she built a strong online presence and could confidently promote her services.
The Moment of Truth: Janet’s Go-To-Market Strategy Goes Live
Now, in March 2025, Janet and her cohort are officially launching their products.
Her journey reminds me once again that no matter how advanced we get with technology having the right systems, mindset, Community and strategy really matter
We help UK entrepreneurs and small business owners navigate this exact process, ensuring they have the knowledge, support, and tools needed to scale confidently and sustainably.
Thinking of Launching Your Business in 2025?
If you have a business idea but feel stuck on how to grow your business in the UK, this is your chance to learn the same strategies that helped Janet succeed.
Do you have a question? Send an email and lets fix a time to talk and understand what you really want help with.
Speak soon
Sam Onigbanjo