Why Running a Business Alone Feels Overwhelming and How to Fix It

I have jusy concluded another 1-2-1 session with a senior NHS medical professional. We have had multiple sessions over a 6-month stretch, so the rapport is strong, and they feel completely safe in my space. This level of trust changes everything. But yesterday, I wanted to push them beyond their comfort zone. (You know I have a thing about this.) I said, “Time me. Put on Your Stop Watch I am going to do exactly what I want you to do first; just watch me.” This was over Zoom. I went through the process, showing them step by step what needed to be done. It took me seven minutes, even with a couple of detours to explain a few extras. Then I said, “Now it is your turn. Do exactly what I just did on your own laptop.” And that is where things got interesting. The Fear of Doing It Alone This client is aged just over 50. A global authority in their field. A high achiever. Their career is built on excellence, backed by an intimidating number of postgraduate certifications. Honestly, I joke Not that I lose count every time we discuss these multiple qualifications. But when it came to this, when it came to handling technology by themself, a completely different person emerged. Suddenly, there was hesitation and self-doubt.  A kind of uncertainty that does not show up when they are in executing life and death outcomes in the NHS.

But that’s not what I am sharing here, It is a reminder, a powerful one, that people like you reading this post or people you know professionals you have worked within structured systems for so long, with access to teams and resources, that when they step into entrepreneurship, when they have to do things for themselves, it feels like being thrown into the deep end with no life vest. And it is humbling. The Real Work Is Not Just Strategy, It Is Still Human Now, this is why I emphasize the human side of my coaching.

Yes, AI is my game changer . as well as digital automations. But nothing replaces human connection, studying eyes and faces reading emotions, making great people feel safe, disallowing them from talking down on themselves and guiding them past the fear that could hold them back. It took my client twenty three minutes to complete the same task I did in seven. But they did it. With my guidance, with encouragement, with a shift in mindset. And as I sat reflecting on that session, one thing became crystal clear. Fear and uncertainty are the biggest thieves of progress. This is someone earning six figures in the NHS, stepping into a business model we are designing that will generate six figures annually on automation. But none of that would happen if fear was allowed to lead. I have noticed that apart from the core business growth that clients want as a coaching outcome, a large number, though they can use laptops and Zoom, do not have mastery. And not just of the laptop or Zoom, but of digital tools in general. I am finding this to be a major cause of the uncertainty and fear and leads to lower productivity. The good news is I incorporate these gaps into my coaching packs at no additional cost, because there is no point investing in your business and missing out on investing in yourself, especially if you can feel safe. Where I Stand Out as a Coach One of the biggest superpowers I bring to my audience is Digital and AI tools for entrepreneurs.

There is a huge difference between the requirements and tools used at the enterprise level and what an SME or Entrepreneur actually needs. Too many people assume that just because a tool is popular in big corporations, it will automatically serve a one person business well. That is simply not true. What I do differently is break this down in a way that makes sense and show you exactly how to use these tools profitably. It is not just about technology, it is about practical application helping you make money, save time, and build a sustainable, automated system that supports your business growth.