Segmenting your data like in the image i have shared below should work for any business trying to increase engagement as part of a direct or indirect marketing campaign. You see correctly segmented data is critical to keeping your funnels busy and if your data is not segmented correctly you will likely experience low conversions.
This happens a lot to business owners who think they know it all, or say segmenting is basic knowledge but never correctly apply this. I also want you to recognise that within your marketing strategy you can create look a likes audiences of your best paying avatars/customers on your social media platforms.
The customers/avatars that pay the most and give the least hassle, this look a like audience can be a goldmine of new business for you this week , if you take action. When your data segmenting is delivered correctly , you will have a fresh list of direct phone numbers, emails, first and surnames.
PLUS you will also have in writing their biggest business need! So it’s a NO Brainer on how to start that conversation. Once you have multiple endpoints or bucket destinations you can tailor specific messages that address the key points of pain of your audience have already identified during your initial engagement and then your business will achieve a higher engagement, and a new feeling of hope in your solution and trust in your accurate business insight.
I know you are smart so I wouldn’t dare teach you how to think or plan this, however I want to leave you with the thought reflected in the images below. Are you able to create look alike audiences of your best paying clients your ideal avatar? Because creating those groups and segmenting your data correctly will lead to increased conversions and higher cashflow