When it comes to securing investment for your business, the first few minutes of your conversation with an investor are crucial. As an entrepreneur, you’ve likely poured countless hours into your product, service, or startup, but all of that effort can be undermined if you fail to capture an investor’s attention from the get-go.

Investors are bombarded with pitches, often hearing dozens of proposals a week, and their time is highly valuable. That’s why starting a persuasive conversation is not just important—it’s essential. In this blog, I’ll break down how you can make an impactful first impression, build trust quickly, and set the stage for a successful pitch.